The history of cross-border trade is very old. So much has changed since the merchants risked their lives while traveling from country to country on camels or horses. Of course, those traders also changed the world a lot. Along with the products of the lands they visited, they brought their habits, inventions that made life easier, and new ideas to their hometowns. On the other hand, let’s admit that; it has never been easier to introduce products specific to different geographies to new markets. Today, it is really not difficult to market a product to the other side of the world with a team that is experienced in export and e-commerce and has a command of online marketing trends. Furthermore, it is possible to reach an increasing sales volume. While doing all these, it is possible to build a brand with investment value and to receive government incentives. With all these advantages, online cross-border trade, as known as e-export, attracts every individual and company. However, there is an issue that should not be overlooked: for success in e-export, it is important to receive consultancy or direct service from experts in the fields of e-transformation technology, web design, software, digital marketing, quality original content and government support and e-export procedure. Thus, it may be possible to determine the right market, to work on suitable content for the sociology of the market, to make the right advertising setup at the right time, and to optimize the advertising budget in the best way. As a result, it is not a dream to achieve the best sales volume by reaching the widest market with the least budget. So, what is e-export, how is e-export done, and what are the advantages of e-export over traditional exports? Let’s take a quick look at the answers to these questions for those who are considering exporting online for the first time or who want to move forward with a more successful strategy…

What is e-Export?

As it is known, we call exporting products or services abroad. We call e-export to run this process completely online. E-export, which is carried out within the scope of Electronic Commerce Customs Declaration in our country, draws attention by reducing operational costs and providing the opportunity to reach much wider markets. The profitability of e-export, which means selling a product across borders through digital channels depending on certain legal procedures, stems from the advantages it offers. So, how is e-export done and what are the advantages of e-export?

How is e-Export Done?

First of all, e-export is done to comply with cross-border trade regulations like traditional exports. Here, there are rules, practices and taxation obligations determined by the government. In other words, the prejudice that it does not require any procedure, unlike traditional export, is wrong. Therefore, before starting e-export, it is recommended to get consultancy on e-export regulation and e-export government incentives. Now, let’s summarize the answer to the question of how to do e-export step by step:

• Incentive and Regulation Research in e-Export:

It is necessary to start by getting detailed information about current regulations and government incentives. Thus, a great advantage can be obtained at different points.

• e-Export Website Setup

To do e-export, one or all of the options are applied to have a website integrated with e-export or to list products on e-export sites in the target market.

• Listing Products

Listing products alone is never enough. It is necessary to create product content in the language appropriate for the market, to support it with images and videos, to present a brand that will give confidence to the buyer and an official website of this brand.

• Digital Marketing in e-Export

The next step is to design studies that will affect the awareness of the products, e-commerce company and brand with digital marketing strategies.

• Cargo / Delivery Planning

In order to manage the process after the sale of the product, it is necessary to get consultancy and to manage the cargo and delivery process well.

What are the Advantages of e-Export?

Speed, comfort, diversity, wide market and tax advantages of electronic export, where everything is done online from promoting the product to selling, from receiving payment to shipping, from customs clearance to paying taxes, from knowing the market to advertising. Let’s take them one by one and answer the question of why e-export:

• Comfort offered by fast data analysis
• Being able to become a market for almost the whole world, not limited to a single market
• Promoting products to a much wider variety
• The product variety is not limited
• Providing government incentives
• Ease of doing market analysis in the digital world
• Not risking large items that are subject to return

Where to Get e-Export Consultancy?

Things to consider when researching companies providing e-export consultancy can be listed as follows:

• References of e-export consultancy company
• Experience in e-export and specific to your industry
• Expertise in export and e-export procedures
• Sensitivity to obtain up-to-date information on government incentives and other supports
• Knowledge of SEM and SEO
• Providing fast and comprehensive analysis on topics such as market analysis, marketplace analysis, online consumer analysis, while making them easy to read
• Providing quality content
• Success in target audience-specific content, advertising, website design and branding

You can proceed with professional support in order to e-export to be sold in global online marketplaces or to e-export with your own website. With ihracat.in team, you can get consultancy on incentives in e-export, learn about the operation of the process and get comprehensive digital marketing support with ihracat.in team.