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Content is the main material for a presence in the online world. Digital marketing, technology, product and category schema and everything else is basically built on one thing, content. Therefore, there cannot be a digital space that does not contain content to be read, watched or viewed. Let’s think of it this way: you enter a website, there are categories and pages, but there is no text, images, videos, graphics. Pages are blank. What can you do here… Then the material of a website is the content. Content is not just a subject that covers written texts. Content can be summarized as SEO compatible texts, images, names and descriptions given to images, videos, names and descriptions given to videos, graphics, and names and descriptions given to them. When content in e-commerce or content on e-commerce site is mentioned, category contents, that is, contents describing what the category is about and what you can find in this category, product contents, contents describing the product, special day and special product pages are in question. In addition to these, content with detailed explanations about the brand, about the e-commerce site, cargo or delivery can be studied.

As it is known, success in e-commerce is measured by site traffic and the number of sales that result from this traffic. SEM and SEO studies must be successful in order to increase e-commerce site traffic. The focus of SEO, also known as ad-free traffic, is content. So, what is content in e-commerce and how should it be? What is the relationship between SEO and content? If there is no quality content, why does the site fail despite everything, or if the right technologies and techniques are not applied, why can’t it be ranked well despite the best quality content? Let’s look at the answers to these questions…

What is Content in e-Commerce?

The text, images and videos that explain the site, the e-commerce brand, the products it offers, the operation and advantages of the site to the visitor coming to the e-commerce site are called content. On a product e-commerce site, there should be detailed information about the site, the institution / brand to which the site is affiliated, category contents and product contents. The same is true for service-based e-commerce structures. For example, on the e-tourism site, comprehensive content should be presented about the relevant site, about the tourism brand to which the site is affiliated, about the categories of the service offered, and about each service detail. In summary; Text, video and images that present brand, institution, service, product information are called content.

How to Write e-Commerce Contents?

If we need to talk specifically about e-commerce site text content, content production in e-commerce should be provided with a careful study. The features that should be included in the content that brings traffic to the site and thus gains sales success can be listed as follows:

  • Must be original content
  • It should be long enough
  • Include the right keywords in the right proportion and with the right placement
  • It should have titles that describe the topic and include keywords
  • The site must have links to look at other product, category pages as well.
  • It should be a content that answers the questions about the subject and benefits the user.
  • should be supported by images

Who Can Write e-Commerce Content?

Not every literate person can write an award-winning novel, and not every literate person can produce content. In order to produce content, it is necessary to have skills such as having the ability to tell by writing, having a lot of experience in this field, being able to write fast, reading very fast, having cultural saturation in different subjects. In addition to these, knowledge of SEO, knowledge of writing SEO compatible e-commerce content, knowledge of content trends in online channels are required. In order to win in the content race with e-commerce giants, it is necessary to work with people who know their job, and it should be known that the content writers in question should be guided by strong SEO teams.

What is Quality Content?

Recently, we hear the concepts of quality content and original content very often. E-commerce sites are closely interested in the concept of quality content. So, how can you really understand the quality of a content? How do you know the quality of the content presented to you?

  • Is the content long enough to compete with the content on the relevant product/category pages on competitors’ sites?
  • What is the density of spelling and punctuation errors in the content?
  • Is the content original?
  • Is the content broken down into sub-titles and do these titles contain keywords?
  • Is the narration plain in the content? (too long sentences and too long paragraphs indicate that the content is difficult to read and not plain)
  • Does the content contain the identified keywords in sufficient quantity, without repetition, and in an inverted pyramid form?
  • Does the language of the content match the general narrative language of the brand?
  • Does the content provide the reader with comprehensive information on the subject?
  • Does the person reading the content want to switch to other pages of the site? Can it persuade the person to browse and stay on the site?
  • Can the content convince to buy the product or service in question? What is the conversion rate from this content to sales to reservations?
  • Is Quality Content Essential?
  • Let’s answer the question of why quality content is necessary, item by item:
  • Quality content causes the search engine to find your site or related page worth showing to the user. This may cause you to appear in a search on that subject only with good content, that is, without advertising.
  • Quality content can enable the user to find an answer to a question about the product or service and convince them.
  • Quality content increases the effect that your site is a reliable platform in the eyes of the user.

Is Quality Content Essential?

Let’s answer the question of why quality content is necessary, item by item:

  • Quality content causes the search engine to find your site or related page worth showing to the user. This may cause you to appear in a search on that subject only with good content, that is, without advertising.
  • Quality content can enable the user to find an answer to a question about the product or service and convince them.
  • Quality content increases the effect that your site is a reliable platform in the eyes of the user.

Is Quality Content Enough?

The main material for a website or even a social media page is content. If there is no content, there is nothing to work on here. For this reason, content is necessary and the amount, length and quality of the content are very decisive. However, quality, original and competitive content cannot bring success alone. Here, it is essential that all the works in different categories such as technology, digital marketing, analysis, design, software, site security, user experience studies are of high quality and compatible with each other. For a successful e-commerce site, a successful e-export site or a successful e-tourism site, a holistic quality approach working in integration with each other is required in all these areas.

Request e-Commerce Content from an Expert!

It is possible to get successful results with SEO compatible content on e-commerce, e-export, e-tourism sites. With social media content, corporate website content, product content, and content offering service information, successful results can be obtained in search engine optimization as well as convincing the visitors to buy the product or service. For this reason, it should be considered important to have content prepared by experts who know the characteristics and structure of each field. In addition to all these, the success of the content should be constantly measured. Although the temptation to get ad-free traffic may seem great, it should be noted that a lot of effort is needed here and the results will be obtained after the search engine updates.

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