We experience a process in which almost everything, including product sales, service sales, promotions, programs and even education, exists in the virtual world. We live a full and complete virtual experience for the needs that are met physically. On this axis, the strong progress of companies in the e-invoice, e-export and e-commerce race is decisive for their future assets. So, what is the importance of content in the race to export from the internet, and is there an e-export site without content? Let’s explain the issue of export content on the axis of why e-export contents are important…
e-Export, which means selling a product or service online, is attracting more and more business people. Seeing this, international platforms are building useful systems in which more than one exporter will be involved. Governments, seeing the future of this commercial cycle, offer incentives to support entrepreneurs engaged in e-export. In fact, corporate open e-export trainings are also given. The advantages offered by cross-border trade, which is becoming increasingly popular, make it more attractive. So, what is the importance of content in a successful e-export process?
Importance of Content in e-Export!
Content is of great importance for a successful e-export site. It is a proven fact that sales success can be achieved by producing content suitable for the social structure and ethnic texture of the country where the products will be sold in cross-border trade. On the other hand, the presence of information such as what the product is, how it is used, what it contains, its dimensions, usage features and tips can make a huge difference for sales. Of course, it is also necessary to create a sense of trust in the buyer who is considering buying the product of the company in question from the other side of the world. For this reason, the e-export company should have its own website and detailed information about the company should be presented on this website. In addition, the company should develop its product content to focus on selling through its own site, in addition to different e-export platforms. Let’s explain why content is important on an e-export site:
- It promotes:
The promotional staff that gives information to the user entering the website is the content.
- Makes it reliable:
It gives the message that the website is up-to-date and reliable. We can compare this to the fact that when you enter a store, there is no one inside and the whole place is dusty and dark. Even if you are skeptical about such a store and want to buy or inspect the products, you will leave immediately.
- It tells, explains:
The task of explaining the features of the product / service is again in the content.
- Provides sales effect:
Content is also the only tool that will make the product and service attractive. Of course, it should be underlined that tools such as images, videos and graphics are also included in the content.
- Required for SEO:
Content is the main material submitted to the search engine. The appearance of a website in the search engine is very clearly related to the quality of the content.
- Required for SEM:
In terms of advertising, quality content also saves budget.
How is e-export Site Content Prepared?
When e-export site contents are mentioned, it is understood that content with its own production processes i n the form of social media contents, website contents and product / service contents. In addition, it should be known that there are different content options such as video content production, visual content production, product photos and search engine optimization compatible content production. During the content writing phase of the e-export site, an SEO optimization is done. A content brief is prepared according to this optimization. Then, experienced content writers produce category content and product / service promotional content in accordance with the brief. The fact that the content can be easily translated into different languages is another issue that the writer should take into account. Content should be SEO compatible, easy to translate into different languages, simple and understandable, original and beneficial to the reader. Similar rules apply to video content. Photos, on the other hand, should be very clear and encourage the use of the product. A very sensitive issue in e-export website contents is company information content. The address of the company in question, its working style, references, working area, open communications of the units that will support it when necessary should be shared, and a content study should be done that gives confidence to the user who wants to buy products from the company.
Where to Buy e-Export Site Contents?
Today, content stands out as the most needed product for websites in the field of e-commerce and e-export. Product photos, photos showing service details, videos, text content for the website are gaining more and more importance. On this axis, there is a wide range of options with many content writers, content providers, content managers and the content agencies they are affiliated with. However, since the quality of the content is a big determinant, it is important to choose very carefully and to get support from the right hands. Content is considered as a very important topic in Ihracat.in. Working with the best content writers, Ihracat.in conducts a meticulous study of the quality of the content and monitors the results. For this reason, you can get the most accurate content solutions and quality site contents for your e-commerce or e-export site from the Ihracat.in team.