Is it possible to solve every question in this area with the e-commerce site analytics setup? Who are the top analytics experts? What is Google Analytics and what does it do…every startup system that aims for success in e-commerce asks these questions. Let’s take a comprehensive look at the answers to these questions together…
What Does Analytics Mean?
If you have established an income model with an online structure such as e-tourism, e-export, blog, or if you have an e-commerce site in particular, you must have heard of the concepts of Google analytics and Adobe analytics. So what exactly is analytics? Let’s evaluate this concept, which has a great importance in digital marketing, together. Let’s take a look at the topics of the interpretation of analytics data, from the meaning of the word to its function, how the experts in this field work. First, let’s start with what analytics means.
Analytics, which can be translated into Turkish as “logical analysis”, is interpreted as making a meaning out of the data. The words analysis and analytics in English have different meanings, and business in Turkish is a bit of a match. But what we need to understand is; Google analysis is also possible for e-commerce sites such as health analysis and financial analysis. Analytics concept; It is a versatile system that includes multiple disciplines such as statistics, mathematics, programming, machine learning. The most important connection is with data mining. It includes a process that is taken to monitor, examine and make sense of the data and take action according to this meaning. So, what does analytics do on an e-commerce site?
How to Use Analytics / What Does Analytics Do?
In Analytics, data is analyzed and a meaning is extracted from them. Making sense of the job requires serious knowledge and experience. For example; 88% of those who buy empty house cleaning services on the site, which offers e-commerce cleaning services, also sought carpet cleaning service. If so, there is a need connection between these two services. Based on this, the recommendation model is established. Accordingly, the e-mail is planned, the replay is planned accordingly, the redirection is made from x pages to xx pages, etc.
Analytics for Successful Strategy in e-Commerce
One of the keys to being successful in e-commerce is knowing the customers very well and knowing their usage habits and expectations well. Examining analytics data and taking action in order to identify customers are the first steps to be taken.
Importance of Analytics Data in E-commerce
As a result of examining the e-commerce site analytical data, you can have information about the following topics.
From which channels did the customers visiting your e-commerce site come from? (social media, Google, etc.)
- How long do you spend on your e-commerce site?
- What are the characteristics of shoppers and non-shoppers on your e-commerce site?
- What is the most time spent category or the most viewed product on your e-commerce site?
- Does your e-commerce site attract your customers?
In order for your e-commerce site to be successful, both the industry and customer needs must be well known. Considering that the digital world is constantly changing, it is important to regularly examine and update analysis tools accordingly. Through e-commerce site analytics, you can get to know your customers better and turn visits into shopping based on the actions of potential customers. Thanks to e-commerce analytics tools, you can get information on different subjects from customer analysis to how effective SEO studies are. In addition, through e-commerce analytics data, you can have insights about how to make your potential customers your customers. There are different tools for performing data analysis, which is important in the development of e-commerce. One of the most preferred among these tools is Google Analytics, while the other is Adobe Analytics. Although data analysis is one of the cornerstones in the world of e-commerce, analysis covers only a part of the steps to be taken. It is also important to implement data visualization, predictive / predictive analysis, and visiter behavior intelligence measurement tools so that you can meet the needs of customers after data analysis. After the e-commerce site analytics results, you can decide what you need to do for e-commerce marketing.
Setting a Strategy Based on Analytics
According to the analytics data of your website, you can develop the e-commerce marketing process according to four main headings. These titles are;
- Creating the strategy for your e-commerce site
- Campaign preparation according to e-commerce strategy
- Preparing ads based on Analytics data and the first two steps
- Advertising management in order to measure the success of the advertisement.
It is very important to read analytics well and to determine a strategy according to the results it gives. For this reason, getting support from Google analytics experts and managing the process professionally is decisive in the success of the e-commerce site.
Ihracat.in and Analytics Service
We comprehensively evaluate measurement and analysis for sites built for different purposes such as e-commerce site, e-tourism site, e-export site, e-marketplace site, blog page. We work with the knowledge gained from having experienced the importance of determining a digital marketing and advertising strategy according to the results offered by the measurements and analysis many times in different sectors. On this axis, we provide Google analytics and Adobe analytics services with analytics experts, and we constantly monitor and report the results. We prepare presentations for clear, understandable reports.