If you are managing an e-commerce site or earning your income from e-commerce, instant predictions and unlimited customizations for the user will lead you to success. The predictions made for the behavior of the user on the site are called predictive prediction analysis. But don’t be fooled by its name! Because, there is an estimation method based entirely on data. With a low margin of error foresight analysis, e-commerce site software, innovation, technology and digital marketing strategies with a high success rate are developed. The forecasting analysis technique, which is located in the field of analysis within digital marketing services, must be done by experts in this field so that it can provide realistic results.
What is Forecast Forecast Analysis?
The process of predicting the visitor’s next move in real time by understanding and categorizing customer experiences and behaviors is called predictive predictive analysis. It is a form of measurement-based analysis. It saves money when done right. It brings lasting success. Because it offers customer loyalty.
How Is Forecasting Analysis Performed?
There is a discovered fact in e-commerce that; With real-time analytical insight into transactions made by users across all channels, it can discover high-value target audiences. Business efficiency is clearly achieved when strategies specific to these target groups are developed. Here, it is necessary to use demographic and geographic data together with live interaction data. As a result of the analysis of similar details for all site traffic, such as the duration of a visitor’s stay on the site, the location from which he came, the frequency of visits and the volume of his shopping, user experience data in different segments are obtained. Forecasting analysis is performed with these data.
You Can Connect With Your Customers With Forecast / Forecast Analysis in e-Commerce!
Among the ways to be preferred in e-commerce, perhaps the first place is to understand the customer. In order to understand your customers, it is important that you analyze your target audience correctly and give your customers what they want with the support of analysis tools. At this point, forecasting / forecasting analysis becomes the savior of e-commerce sites. In order to be successful in e-commerce, you need to understand what the customer wants and needs, and direct both your products and your campaigns accordingly. With Forecast / Foresight analysis, you can understand what your customers want. In this way, while connecting with your customers, you can also ensure that they prefer you. By using Forecast / Foresight analysis, you can provide personalized experiences to your customers. As a result of personalized presentations and experiences, you can make your potential customers your customers. In addition, you can ensure that your customers who make a purchase will choose you again and recommend you to others. In both cases, you can increase your e-commerce volume as a result of forecasting / forecasting analysis. In addition, thanks to forecasting / forecasting analysis, you can discover the positive and negative aspects of your e-commerce system based on what your target audience likes. Thus, you can determine the steps to be taken for a better service and a better user experience. Thanks to this analysis, you can also enable your customers to shop in different categories according to their needs. E.g; Through analysis, you can pave the way for your customer who wants to shop for himself or herself, to shop for their child or spouse at the same time. Customer satisfaction is also among the pros of forecasting / forecasting analysis. Showing that you know your customer well and meeting their needs helps to create customer loyalty as well as customer satisfaction. In addition, you can predict your customer’s further steps with predictive / predictive analysis. Thus, you can give your customers a better shopping experience. Below you can find out why Prediction / Foresight analysis is important and its advantages.
- It helps you understand your target audience.
- You can directly convey your different messages and campaigns specific to the target audiences you have determined.
- It provides a good customer experience.
- You can meet the different needs of your customers faster.
- You can connect with your customers with Forecast / Foresight analysis.
By using foresight techniques, you can attract more visitors to your e-commerce site and meet the expectations of visitors more clearly. However, experience and expertise in using foresight techniques make a significant difference. Therefore, it is necessary to get this service from professionals.
Ihracat.in Forecasting and Forecasting Analysis
Analysis is an important topic in the ihracat.in team. Here, we work with a team that knows data analysis well and can make correct interpretations with data analysis. The same team is experienced in forecasting analysis in different fields and sectors such as e-commerce sites, e-marketplace sites, e-tourism sites, e-export sites. There is a professional flow in the work process that starts with the collection of data and continues with the creation and solution of the forecast model. The suitability of the forecasting model is tested and an action plan is made for this axis.