Digital transformation can be defined as the use of digital to make business processes faster and better. Especially in commerce, companies that want to respond quickly to the needs and demands of the target audience are looking for answers to questions about what is digital transformation, what are the benefits of digital transformation, and what is the importance of digital transformation in e-commerce. With digital transformation, you can make your business processes practical and have the opportunity to provide a better experience to your customers. It contains many technologies and applications in digital transformation. Some of these technologies;
- Big Data
- Artificial Intelligence
- Internet of Things
- Mobile
- Digital Media
- AR/VR
- Cloud Computing
Some applications used in e-Commerce;
- e-Signature
- e-Ticket
- e-Ledger
- e-MM
- e-Delivery
What are the Benefits of Digital Transformation?
Thanks to the benefits of digitalization, time efficiency increases as well as customer satisfaction. With digital transformation in e-commerce, you can make your employees more efficient and give your customers a better experience. With digital transformation, you can improve the issues that will directly affect your company’s performance.
- Time Management
- Profitability
- Efficiency
- Customer Satisfaction
- Minimizing Error Rate
- Contribution to the Environment (Reducing paper use with digital transformation)
- Creation of Digital Archives
- Avoiding Unnecessary Costs (Paper, mail, archives, etc.)
It’s important to know your current situation and what you want to do to perform well in the digital transformation process. Accordingly, by mapping the digital transformation process, you can start taking action to succeed in e-commerce.
Things to Consider in the Digital Transformation Process
For a successful digital transformation process, you can first observe the status of your company, what you want and the expectations of your target audience. While the digital transformation effects are good, you may experience some difficulties in the process. You can explain to your employees why you need the digital transformation process and the benefits of digital transformation in order to overcome the challenges in the digital transformation process. In addition to professional support in the digital transformation process, it is imperative that everyone who will be affected by the process is trained. When planning the digital transformation process, you can divide the process into stages. In this way, you can spare time for digital transformation and prevent an extra workload. One of the issues to be considered in the digital transformation process is timing. You can specify the average completion times of the digital transformation process stages so that you can manage the schedule.